Strength isn’t measured by the ability to prevent tragedy; it’s measured by the resilience to find joy and community in life after tragedy. Boston and the people that make it such an extraordinary town exemplify such strength. Ibex is proud to be a member of the community in spirit and via our team of incredible employees at our retail shop on Newbury Street.
The Boston Marathon celebrates its 118th year on April 21, 2014, and our Boston store is celebrating all things running and all things community.
Discounts to Boston marathoners: From April 17 – 23, anyone running in the marathon will receive 15% off full priced items in-store. Swing by and check out some of the new, summer-weight wool running picks. Once you go wool, you’ll never go back.
Cool down and perk up for marathon spectators: Given our front row seat to the running action, we’ll be serving up free refreshments for marathon spectators on Monday, April 21.
Inspired? Join our 5K training: The Ibex Boston team welcomes one and all to join group training runs for a 5K running race on May 19, 2014. Training started April 8th and continues through race day. We are hoping to have Darren Josey, a running wizard from Newton-based Topo Athletics*, stop by the store for a free coaching session for everyone in-training. Stop by the store for more info.
The plain old joy of running: According to assistant store manager, Zach Grigsby, “We tend to keep it very goofy and lighthearted on our runs. You will hear a lot of laughs.” If you’re outside of Boston, check out #livingibex on Instagram, and send in your own vision of the joy of running.
Here’s to you, Boston. For those running on Monday, April 21, we salute you and honor whatever motivated you to get out of bed each morning and train for the 26.2 miles of pleasure and pain. Whether one mile or 50, here’s to all of us who continue to put one foot in front of the other. It may be the purest expression of freedom, and we’re only limited by imagination in where we can go.
*A special shout out to Topo Athletics for outfitting the Ibex Boston team with kick-ass running shoes. We hope our legs and lungs can live up to the quality and potential of our new kicks. Also, thanks to Liana Hill and Zach Grigsby, manager and assistant manager of the Ibex Boston store, respectively, for their awesome work and for contributing to this post.