Seattle Overtaken by Sheep: Ibex Opens Storefront in Seattle

Move over coffee, fish and alt rock, sheep are the latest “it” craze in Seattle and they’re here to stay. Ibex and our trusty Merino-sporting sidekicks have set up a brick and mortar store at University Village, the open-air shopping area just north of downtown.

Much to our chagrin, we won’t be bringing any actual sheep. But the benefits of establishing a new home in Seattle far outweigh the lack of ungulate representation.

The Pacific Northwest has been a strong market for Ibex for a long time, and the mutual appreciation is why we’ve opted to go bi-coastal with our second dedicated storefront. (Our other flagship store is in Boston.) Central to our philosophy of setting up shop in a city is becoming a part of the community. Once we’re up and running, store manager Jenny Demetrio is putting the Ibex social calendar as top priority. “We look forward to getting involved with Seattle-area organizations by participating in local events and by hosting community-building opportunities at the store.”

If you’re in the ‘hood, stop by to check our architectural version of Seattle-Vermont fusion. Reclaimed siding from a Vermont barn adorns the walls. Local Seattle artisans designed and built additional fixtures from local and repurposed steel and wood. It’s perfectly Ibex: contemporary, clean design with quality materials.

We’re completely enamored of the design, but the ultimate star of the opening is our brand new Fall 2012 collection, of which our Ibex Wool Aire line is causing quite the stir. (It was named one of the “Best Insulating Jackets” in the newest Outside Buyer’s Guide.) Wool Aire insulating pieces go head to head with synthetic and down jackets and vests, with the added bonuses of maintaining warmth when wet and being sourced from a renewable resource (i.e. the spun wool insulation).

We’re thrilled to become part of the greater Seattle community. Check back on the blog to meet our team and get the inside scoop.