May is Bike Monthand Ibex took the reigns of the West Coast celebration last week with the inaugural “Wheel and Wool Bike Party.”
According to Jenny Demetrio, our irrepressible Seattle retail manager, “It was a smashing success! The house was full all day – especially with families and those looking to ride in style this spring.
Yes, for one glorious day, we tempted Seattle-ites with 20 percent off the entire Ibex “Ride” line, but this was more than a sale. This was 360-degree celebration of bikes, of Seattle and of the people and business that make up the community. That is how we do things.
Supporting other local businesses, the Ibex Seattle store was stocked with the Pacific Northwest’s favorite foods and goods. There was a raffle for a gift certificate to Second Ascent (a killer outdoor gear shop in Ballard), gear from Swift Industries (locally made, custom panniers) and Ibex cycling jerseys (naturally). Plus, the geniuses behind Monsoon Bamboo Bicycles were on hand to indulge everyone’s inner bike geek.
“We LOVED joining forces with Swift Industries and Monsoon,” said Jenny. “Also, a local and loyal Ibex retailer, Second Ascent, generously donated a gift certificate as raffle prize. They all rocked the house and pulled the biking community together. It’s always a pleasure to collaborate and share a love of wool and biking!”
The name of the party said it all; here’s to “Wheels and Wool.” We kicked off Bike Month with a bang. Now let’s all get on our bikes to roll it on through the rest of May… and beyond.
Happy Bike Month!
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