Yay, Earth! Give to #WeKeepItWild, Get Sweet Gear

This Friday, April 22nd, is Earth Day. Before you head out on whatever adventure your weekend will bring, we invite you to swing by www.ibex.com to see if any new gear sings the siren song of desire.

It’s not like us to encourage computer time when you could be playing outside, but it is for a darn good cause. Ten percent of all the online sales made with Ibex on Earth Day will be donated to the #WeKeepItWild campaign, a promotion to benefit The Conservation Alliance.

Why? To help protect the places we all love to play.


By treating yourself to some new threads this Friday, you’ll be supporting the planet and joining your fellow humans in showing solidarity to protect wild places. Heck, if you join the movement with a new cycling kit, running gear, travel threads, workday outfits, or whatever else strikes your fancy, you’ll not only be showing solidarity, you’ll be contributing cold hard cash to the cause (don’t worry – we take care of the details). Plus, you’ll be looking good doing it.

So come on over to shop at www.ibex.com on April 22nd, and 10% of all online sales will go directly to #WeKeepItWild. If new gear isn’t in the cards for you this Friday, how about helping to tweet the good word or share a shot of your favorite wild place on Instagram?

In the immortal words of Dr. Seuss, “Sometimes you don’t know the value of a moment until it becomes a memory.” Carpe this Earth Day and make every moment (and dollar) count.